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Promoting Your Public Report: A Hands-on Guide

9b. Simple Matrix Template for Evaluating Your Public Report Promotion

Note: Use this basic evaluation form to get started in tracking and assessing the impact of your coordinated communication activities. Customize it, particularly the text in brackets, to fit your Collaborative situation, public report specifics, and overall communication strategy. Over time, you will likely develop more advanced evaluation techniques.

Simple Evaluation Matrix for Basic Communication Activities

Public Report: Media Coverage Baseline [date] Week of Launch [date] Media Story ([title]) [date] Media Story ([title]) [date]
Web traffic—# page views        
Web traffic—# visitors        
Top 3 sources of visitors (type in URL, Google search, link from member org, etc.)        



Public Report: Social Media Baseline [date] Facebook Launch [date] Twitter Launch [date] Monthly Stats
Web traffic to public report—# page views        
Web traffic to public report—# visitors        
Top 3 sources of visitors (type in URL, Google search, link from member org, etc.)        
Followers on Facebook        
Followers on Twitter        
Number of ReTweets        



Public Report: Stakeholder Activity Baseline [date] Abc, Inc., Email to Employees re Report [date] Main St. Clinic Patient Newsletter [date] [Other…] [date]
Web traffic to public report—# page views        
Web traffic to public report—# visitors        
Followers on Facebook        
Followers on Twitter        
ReTweets        

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Page last reviewed October 2014
Page originally created February 2012

 

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