Table 8. Indicators of Web site experience for health care professionals from survey data and for all visitors from analytics data

Users of Public Reports of Hospital Quality: Who, What, Why, and How?

Web Site Number	1	2	3	4	5	6	7	8	9	13	14	15	11	12	10	16
Mean overall satisfaction**	*	*	*	*	*	*	*	*	*	*	*	7.2	7.3	7.3	7.6	8.5
Mean overall usability**	*	*	*	*	*	*	*	*	*	*	*	7.8	7.4	8	8	8.6
Respondents able to accomplish purpose of using quality information (%)**	*	*	*	*	*	*	*	*	*	*	*	75	69	75	90	86
Bounce rate†	61	40	22	36	89	25	41	51	26	37	45	62	68	30	20	76

* These Web sites had fewer than 15 health care professional respondents and so are not reported on.
** From survey data. Definition of "Purpose of using quality information" for health care professionals was having one of the following primary purposes: "Choose or compare hospitals" or "See how my hospital is performing" or "Choose a hospital for patient referral" or "Choose a hospital for myself."
† From analytics data. Bounce rate refers to the proportion of visitors to the Web site that leave after viewing a single page. Lower numbers indicate a more engaged audience.

Page last reviewed December 2011

Internet Citation: Table 8. Indicators of Web site experience for health care professionals from survey data and for all visitors from analytics data: Users of Public Reports of Hospital Quality: Who, What, Why, and How?. December 2011. Agency for Healthcare Research and Quality, Rockville, MD. http://archive.ahrq.gov/professionals/quality-patient-safety/quality-resources/value/pubreportusers/pubuserstab8.html