Table 7. Indicators of Web site experience for consumers from survey data and for all visitors from analytics data

Users of Public Reports of Hospital Quality: Who, What, Why, and How?

Web Site Number	1	2	3	4	5	6	7	8	10	14	13	12	9	15	16	11
Mean overall satisfaction**	*	*	*	*	*	*	*	*	*	*	5.7	5.9	6.2	7	7.2	7.4
Mean overall usability**	*	*	*	*	*	*	*	*	*	*	5.9	7	6.7	7.4	7.5	7.5
Respondents able to accomplish purpose of using quality information (%)**	*	*	*	*	*	*	*	*	*	*	59	43	50	63	83	67
Likelihood of using the information to choose/change hospitals (%)**	*	*	*	*	*	*	*	*	*	*	40	36	58	49	40	53
Bounce rate (%)†	61	40	22	36	89	25	41	52	20	45	37	30	26	62	76	68

* These Web sites had fewer than 20 consumer respondents and so are not reported on.
** From survey data. Definition of "Purpose of using quality information" for consumers was choosing one of the following primary purposes: "Choose or compare hospitals" or "See how good a specific hospital is."
† From analytics data. Bounce rate refers to the proportion of visitors to the Web site that leave after viewing a single page. Lower numbers indicate a more engaged audience.

Page last reviewed December 2011

Internet Citation: Table 7. Indicators of Web site experience for consumers from survey data and for all visitors from analytics data: Users of Public Reports of Hospital Quality: Who, What, Why, and How?. December 2011. Agency for Healthcare Research and Quality, Rockville, MD. http://archive.ahrq.gov/professionals/quality-patient-safety/quality-resources/value/pubreportusers/pubuserstab7.html