Table 5. Characteristics that Increase the Likelihood that a Consumer Will Respond to Financial Incentives

Consumer Financial Incentives: A Decision Guide for Purchasers

g

The consumer is likely to be particularly responsive to the financial aspects of the incentives (lower income individuals).
The consumer is in a new situation (new to town or new to the job), and the information is new.

The consumer is activated, a seeker of information:

  • Activated consumers in general: more likely to be female, younger, better educated.
  • Can also directly measure activation of an individual consumer.

g Assumes the incentive program includes provision of information about quality, with or without cost information.

Page last reviewed October 2014
Internet Citation: Table 5. Characteristics that Increase the Likelihood that a Consumer Will Respond to Financial Incentives: Consumer Financial Incentives: A Decision Guide for Purchasers. October 2014. Agency for Healthcare Research and Quality, Rockville, MD. http://archive.ahrq.gov/professionals/quality-patient-safety/quality-resources/value/incentives/incenttab5.html