AHRQ offers public reporting organizations communications tips

Promoting Your Public Report: A Hands-on Guide, an AHRQ tool originally developed for Chartered Value Exchanges, details a communications strategy that can help any organization promote report use by consumers. One of the reasons online public reporting Web sites are underused is that employees and other potential users are unaware of their existence.

The 40-page, Web-based guide includes sections on strategic considerations, a communications plan template, opportunities for marketing, and advice for engaging stakeholder partners. The guide also describes developing and using key messages and working with traditional and social media. It includes sample newsletter articles, press releases, and Email pitches, as well as ways to evaluate the results of the communication strategy.