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The Statins
- Introduction of generics: changing marketplace
- Huge stakes: $8 billion for Medicare beneficiaries alone
- Major health consequences of greater affordability
Notes:
Statins is the category that is has the most consistently high level of user interest.
It is the category that probably has the largest potential savings, on a national basis, from switching to more cost-effective drugs.
Recent generic availability of Zocor/simvastatin, key factor.
National potential savings huge
Health consequences are huge as well: drug more affordable for more who need them.
Recently released an analysis of the market trends showing the increase in sales of newly available generic statins.
Stakes are high!
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