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Why Focus on Innovation?

"The challenge is to bring the full potential benefit of effective health care to all… this challenge demands a readiness to think in radically new ways about how to deliver health care services."
-Institute of Medicine "Crossing the Quality Chasm"
- Key to long-term success in other industries
- Good innovation processes exist in medical, surgical, pharmaceutical, diagnostic, device and computer technology, but...
- ...we routinely take 21st century technology and embed it in service delivery processes that are often conceptually rooted in the 1970s
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