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Some Observations For The Weary
(Or Soon To Be Weary)
- There is no secret sauce, silver bullet, cookie cutter, or shortcut—each market is different
- Who's got the market power? Physicians, hospitals, or insurers
- If you don't have the CEO, you don't have the organization
- The vision will get you going, but it won't keep you going
- It takes business people to create businesses
- Businesses are mercenary
- Most physician offices are businesses—they're just not very good ones
- What you're trying to sell is only as valuable as someone is willing to pay for it
- Everything has competition
- No one will pay to be a guinea pig
- Those with "deep pockets" despise being approached just because they "deep pockets"
- Assume that a grant is a gift that will keep on costing
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